The Story Behind CELEX
At the Heart of CELEX: Ruel and Stacey
Ruel and Stacey, high-school sweethearts married in 2019, lead CELEX with an unwavering devotion to artistry, ultra luxury and the highest level of wedding experiences. Their partnership blends vision, refinement and a shared belief that love should be celebrated with intention.
Their work takes them across the world to Thailand, India, Switzerland, Italy, Greece, Dubai and beyond. Each year they personally meet more than 1,000 luxury wedding professionals and scout the finest destinations. This global immersion shapes CELEX’s first-of-its-kind service. It allows them to guide discerning couples to the world’s most exceptional wedding talent, carefully discovered rather than searched.
Their love story mirrors their work. It is thoughtful, grand and deeply intentional. Ruel once surprised Stacey with a present every day leading up to her seventeenth birthday. Years later, he proposed with a cinematic experience complete with personalised music and lyrics, a bespoke film, a private theatre filled with family and a custom-designed ring. Their moments were shared across Dubai social platforms and captured the hearts of many.
Together, they stand as modern authorities in love and luxury weddings. They are curators of some of the world’s most unforgettable celebrations.
Ruel’s Journey Into the World of Weddings
Ruel brings more than a decade of leadership in the global wedding industry. His experience spans DWP Congress, PX Show, Bridelux and RSVP Events, giving him unparalleled insight into luxury markets, destination celebrations and the creative forces that shape them.
His philosophy is simple. Couples deserve clarity and confidence, and creators deserve recognition for their craft.
"I started CELEX to help couples cut through the noise of wedding planning. After a decade meeting professionals around the world, I know who the finest creators are for every culture, religion, and celebration. CELEX began with one goal: ease the journey for couples and spotlight the artisans who create with intention."
The Elegance Behind the Experience
Stacey is the quiet force of refinement within CELEX. Her career with prestige houses such as Sephora LVMH, Givenchy, Dior and Puig shaped her deep understanding of heritage, brand artistry and the standards expected in true luxury.
She has an instinct for how experiences should feel. Her sensitivity guides every touchpoint at CELEX, from the warmth of the client journey to the precision of partner selection. She ensures that couples and creators feel guided, understood and elevated at every step.
Her love story with Ruel and her appreciation for beauty in all forms infuse CELEX with a human, heartfelt dimension. She represents the harmony between luxury and emotion, bringing a sense of grace that defines the CELEX ethos.
The Human Side of Ruel
Beyond business and weddings, Ruel is someone who genuinely loves life. He enjoys animals, travel, food and all things Disney. He has explored more than 40 countries and continues to seek new cultures, flavours and stories with every trip.
He is also a dedicated Disney fan, drawn to the sense of magic, adventure and the kind of love that is chosen every day. One of his dreams is to visit every Disney park around the world, a goal he is steadily checking off one destination at a time.
These moments of travelling, laughing, discovering and appreciating the little things inspire his work at CELEX. They remind him that weddings are not simply events. They are the beginning of a lifetime of memories couples create together.
